Norfolk,
VA – April 3, 2012 – RV Trader, a division of Dominion Enterprises, has become the
first RV classifieds site in the industry to create a tablet-optimized website.
This unparalleled user interface taps into the very best that tablets have to
offer.
With
no application needed, users will experience full-screen photo viewing,
searching, and refining, as well as pinch-to-zoom options – all within the
browser. Although optimized for the iPad, this site can be viewed on other
tablets as well. RV shoppers can easily find local RVs for sale through the site,
as well as RV dealerships, prices, unit details and more - all with the swipe
of a finger.
The
launch of this tablet site comes at the perfect time. RV Trader.com is in the
midst of record mobile growth. From
December 2011 to January 2012, mobile pageviews increased 75% on RV Trader.com,
and mobile visits increased 77%, pushing mobile to over 1 million pageviews. Approximately 10% of traffic to the RV Trader
website is mobile, and of that 10%, 62% of traffic is coming from a tablet
device, specifically the iPad.
According
to Tim Custer, general manager of RV Trader, “We know this number will only
continue to grow as more and more people access the internet from mobile and
tablet devices than ever before. It is
critical we continue to learn how customers are accessing classified
information on the internet and offer them solutions to improve their
experiences on our sites. The future of browsing is on the tablet, especially
for RV’ers on the go.”
RV
Trader.com also offers shoppers a mobile site option, m.rvtrader.com, and an iPhone app
which can be downloaded
from the lifestyle section of the iTunes Store.
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