Jackson Center, Ohio – Airstream, the
most recognized RV manufacturer in North America, unveils its newest design to
the world. The Airstream International Sterling Trailer, designed by architect Christopher Deam, is the latest
statement from the brand that continues to push the limits of forward-looking
design. The collaboration between Airstream and Deam continues the partnership
that started more than a decade ago with the 2001 Airstream International
CCD.
The
most striking design feature of the International Sterling trailer is the use
of anodized aluminum surfaces for the interior. Deam wanted to bring the
unmistakable appearance of the Airstream’s exterior to the interior of the unit
and use a premium, lustrous material that provided plenty of light and
reflectivity. The aircraft-like aesthetic and modern monocoque design required
high precision, resulting in a product that is both aggressively modern and
timeless.
The Airstream International
trailer features bright yellow or purple woven vinyl flooring that has a
soft, luxurious feel and is perfectly complemented by the white or black
ultra-leather upholstery and classic midcentury Merimekko fabric used
throughout the unit. All countertops and rooflockers are edged with pure
aluminum extrusions which harmonize with the aluminum interior skin and premium
fixtures in the galley and lavatory.
“Airstream
is the ultimate object of design,” said Deam. “The Airstream International
trailer project was a true collaboration with Airstream and forced us both to
push the limits of what is possible. For a designer it is always great to work
with a brand where you can exercise furniture and product design together with
manufacturing – it is the ultimate!”
The Airstream International
Sterling captures what is essential about Airstream travel trailers and imparts
to it a modern flair, demonstrating Airstream’s continuing commitment to be a
thought leader for the RV industry. “This trailer represents a fresh take on
Airstream, and we know it will appeal to people who are design-savvy and
appreciate quality construction and unique, modern design,” said Airstream
President and CEO Bob Wheeler.
About Airstream
Airstream, maker of the iconic “silver bullet” travel trailer, is the oldest recreational vehicle manufacturer in North America. Following founder Wally Byam’s credo, “Let’s not make changes, let’s only make improvements” Airstream has remained a timeless classic. A division of Thor Industries, , call 877-596-6111 or contact Airstream, Inc., 419 West Pike Street, P.O. Box 629, Jackson Center, Ohio 45334. >>>
Karen Kist
Airstream, Inc.
Marketing Operations Manager
419 West Pike Street
Jackson Center, OH 45334
Phone: 937-596-6111 xt: 7223










No comments:
Post a Comment